Social Media is top of mind for most companies in the current Web 2.0 economy however many executives and marketing managers are unsure of its value, much less how to go about implementing it successfully.
Twitter started out as a group of narcissists wanting to inform the world of their every move. This has evolved into a platform where companies and individuals can now publicly be thought leaders providing updates, news and opinions on topics of expertise, to their audience of interested followers. Most importantly, social media allows companies to "engage" and build closer relationships with their stakeholders. Herein holds the key to extricating its true worth.
How we help our clients develop "mindshare"
and gain a competitive advantage online using social
media is by: 1. assessing primary objectives (eg. build
community, greater visibility, brand management, higher
web visits, etc), 2. conducting necessary research to
locate a target audience online, 3. assembling the plan
of action to attract, retain and engage with those that
matter most and 4. measure all programs for maximum
efficiency and effectiveness.
Each social media step is conducted with client education throughout so you are informed and can easily measure the results of your online campaign. Measurement tools are available and will be set up to assess the program from month to month. As in the offline world, it requires time to build trust and relationships - social media is no different. Expect a campaign to last anywhere from six months to a year for best results.
Services can be broken down into phases and rolled out one phase at a time in order that the client can gain a greater comfort level with their online communications.
Education Sessions:
Interested in creating and implementing your own campaign internally?
We offer training for marketers and IROs in such areas as:
- Understanding Social Media and online communication
- Your personal and corporate brand – rules of engagement
- Where your stakeholders are
- Interacting with your audience to increase sales and brand equity
- Integrate your online and offline marketing efforts
- Measure performance of all campaigns
Click here to learn more about our social media courses.
public relations 
graphic design social media
financial communications advertising writing and editing
digital communications newsletter training
